![]() ![]() ![]() These are four keys to take advantage of platforms’ machine-learning capabilities in your campaigns. While the space is still evolving, we’ve been in it for a while. It ushers in a new era of best practices. This means rethinking attitudes, habits, and methods-sometimes profoundly. Anyone who doesn’t learn to use the AI features of ad platforms now will be left behind. Machine learning and AI improve the ability to recognize patterns and pull the right responses from a database. We’ve witnessed vast improvements in the volume and accuracy of customer data, and worked in increasingly sophisticated ad platforms. The better we get at that, the better we do-that’s the industry mantra, and for a reason. Digital advertising relies on serving the right ad to the right audience in real time.
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